"LADA" FROZEN PREPARED FOOD
IDENTITY - PACKAGE DESIGN - BRANDING
Our team was tasked with creating a new brand for the new food line.
Among various concepts, the Client chose the image of a young girl, symbolizing Lada. (Lada is the Slavic goddess of spring, love and the keeper of the family hearth).
The positive energy of this image is supported by the radiant sun - a symbol of life and light. The displacement of the center of the logo symbolizes a greeting bow as gratitude for your attention and purchase.
For this brand, we have developed a package design for a line of frozen prepared food - dumplings, tortellini, ravioli and pastry.
Client - "DKZP Company"/ Ukraine
Brand - LADA